Blackberry's New Phones

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During 2013, Blackberry will launch two new smartphones, one with the famous, patented QWERTY keyboard and another with an all touchscreen display. This launch could be pivotal for the company that rose to fame by pioneering the smartphone generation, but fell dramatically behind when the iPhone and the Android gained popularity. Well known for designing phones that increase work productivity with flexible email interface and precise typing platforms, Blackberry dropped behind competitors by creating operating systems that had limited APP support. The new operating system will have simple methods for porting over APPs from other devices, and at the same time, there will be incentives for users to choose Built by Blackberry APPs. The Blackberry 10 phone will directly compete with Microsoft's Windows 8 device.

There are mixed reviews in terms of Blackberry's choice in the launch. By choosing to launch after the holidays, Blackberry missed the busiest shopping season of the year. However, by launching after other competing devices were released, Blackberry can answer mistakes made by other companies and put forward a device that will impress their fans and attract new users. Though the Blackberry phone lost steam in the United States, the phones remained popular abroad. The company used to be called Research in Motion, but the name has officially changed to Blackberry.